Bachelor of Business Administration (BBA)

Build the knowledge, leadership, and practical business skills needed to succeed in today's global marketplace. Study flexibly with an industry-focused curriculum designed to prepare you for management, entrepreneurship, and career advancement.

Overview

The Bachelor of Business Administration (BBA) at Central Global University is a comprehensive undergraduate program designed to build essential business knowledge, leadership capabilities, and strategic thinking skills. This degree provides a strong foundation in finance, marketing, human resources, entrepreneurship, and management—preparing graduates for diverse career opportunities in the corporate world.

Tution Fee Structure

Program Structure

Total Duration: 24–36 months
Total Credits: 180 ECTS
Total Modules: 24 (Each module = 7.5 ECTS)
Delivery Mode: 100% Online (Self-Paced + Weekly Live Virtual Sessions)
Learning Platform: Delivered via our own LMS, an advanced Learning Management System that provides intuitive navigation, progress tracking, interactive content, downloadable resources, and real-time feedback for a seamless and engaging online learning experience.

Programme Details

Everything you need to know about this program—from curriculum and admission requirements to tuition, learning outcomes, and career opportunities.

Assessment & Evaluation

The Bachelor of Business Administration (BBA) program at Central Global University uses a continuous assessment model designed to evaluate both academic understanding and practical application.

Assessment methods may include:

Individual assignments
Business case studies
Research projects
Online quizzes
Group presentations
Discussion forum participation
Reflective reports
Capstone Project (Final Assessment)

Students receive regular feedback throughout the programme, allowing them to monitor their progress and continuously improve their academic performance.

Modules

BUS110 – Business Communication
MGT120 – Managing Business
ACC130 – Accounting Principles I
BUS140 – E-Commerce
ECO150 – Principles of Economics
FIN160 – Principles of Finance
MKT170 – Principles of Marketing
HRM180 – Human Resource Management

ACT210 – Accounting Principles II
MGT220 – Operations Management
BUS230 – Entrepreneurship
BUS240 – Sustainable Business Practices
FIN250 – Financial Reporting
MGT260 – Logistics and Supply Chain Management
MKT270 – Cross-Cultural Marketing
MGT280 – Business Information Management

Areas of Specialization

International Business Management

Final Year Modules

IBM310 International Business Management (7.5ECTS)
IBM320 Managing International Workforce (7.5ECTS)
IBM330 International Business Environment (7.5ECTS)
IBM340 International Economics (7.5ECTS)
IBM350 International Marketing (7.5ECTS)
IBM360 Import and Export Management (7.5ECTS)
IBM370 International Trade and Contemporary Issues (7.5ECTS)
IBM380 International Business Management Capstone Project (7.5ECTS)

Integrated Marketing Communications

Final Year Modules

MKT310 Marketing Image Branding and Recognition (7.5ECTS)
MKT320 Social Media Management (7.5ECTS)
MKT330 Integrated Marketing Communication (7.5ECTS)
MKT340 Digital Marketing (7.5ECTS)
MKT350 Consumer Behaviour Outline (7.5ECTS)
MKT360 Sales Management (7.5ECTS)
MKT370 Marketing Research & Analysis (7.5ECTS)
MKT380 Integrated Marketing Communications Capstone Project (7.5ECTS)

Finance

Final Year Modules

FIN310 Financial Analysis (7.5ECTS)
FIN320 Budgeting (7.5ECTS)
FIN330 International Finance (7.5ECTS)
FIN340 Application of Fin-tech for Financial Services (7.5ECTS)
FIN350 Financial Markets and Institutions (7.5ECTS)
FIN360 Financial Risk Mitigation Management (7.5ECTS)
FIN370 Corporate Finance (7.5ECTS)
FIN380 Finance Capstone Project (7.5ECTS)

Travel and Tourism Management

Final Year Modules

TTM310 Sustainable Tourism (7.5ECTS)
TTM320 Tourism Marketing (7.5ECTS)
TTM330 Strategic Travel Management (7.5ECTS)
TTM340 Travel and Tourism Risk Management (7.5ECTS)
TTM350 Corporate Travel & Tourism Management (7.5ECTS)
TTM360 Trends in Travel and Tourism (7.5ECTS)
TTM370 Management of Travel Agency (7.5ECTS)
TTM380 Travel and Tourism Management Capstone Project (7.5ECTS)

Hotel and Hospitality Management

Final Year Modules

HHM310 Housekeeping Management (7.5ECTS)
HHM320 Food and Beverage Management (FBM) (7.5ECTS)
HHM330 Strategic Facility Planning (7.5ECTS)
HHM340 Sustainable Hotel and Hospitality Management (7.5ECTS)
HHM350 Hotel Business Marketing (7.5ECTS)
HHM360 Hotel Financial Management (7.5ECTS)
HHM370 Hotel Event Management (7.5ECTS)
HHM380 Hotel and Hospital Management Capstone Project (7.5ECTS)

Programme Learning Outcomes

Upon successful completion of the programme, graduates will be able to:

Apply core business principles across diverse organizational settings.
Analyze business problems using critical thinking and data-driven decision-making.
Develop effective marketing and management strategies.
Interpret financial information to support business decisions.
Demonstrate leadership and teamwork in multicultural environments.
Communicate professionally with stakeholders.
Apply ethical and socially responsible business practices.
Use digital technologies to improve organizational performance.
Design innovative business solutions in dynamic global markets.
Pursue postgraduate studies or professional career advancement.

Admission Requirements

Applicants must satisfy the following admission requirements:

Completion of secondary/high school education or an equivalent qualification.
Completed online application form.
Academic transcripts or certificates.
Valid passport or government-issued identification.
Passport-sized photograph.
Supporting documents, if requested during the admission process.

International applicants may be required to provide certified English translations of academic documents where applicable.

Mature Entry Route (Case-by-Case Basis)

Applicants without traditional academic qualifications may be considered through the Mature Entry Route.

Applicants should typically:

Be at least 18 years of age.
Demonstrate relevant professional or managerial experience.
Submit supporting evidence of prior learning or work experience.
Successfully complete an admissions interview or assessment if required.

Applications are reviewed individually by the University’s Admissions Committee.

Who Should Apply?

This programme is ideal for:

Recent high school graduates.
Working professionals seeking career advancement.
Entrepreneurs planning to start or expand their businesses.
Managers seeking formal business qualifications.
Individuals interested in international business careers.
Students planning to pursue an MBA or postgraduate degree.

No previous business experience is required.

Frequently Asked Questions (FAQs)

Q1. Is the programme fully online?

Ans. Yes. Students study through a flexible online learning platform supported by live virtual sessions.

Q2. How long does the programme take?

Ans. The programme can typically be completed within 24 to 36 months depending on the student’s pace.

Q3. How many credits will I earn?

Ans. The programme consists of 180 ECTS credits.

Q4. Can I study while working?

Ans. Yes. The flexible learning model is specifically designed for working professionals.

Q5. Will I receive academic support?

Ans. Yes. Students receive ongoing guidance from faculty members and academic advisors throughout their studies.

Q6. Are installment payments available?

Ans. Yes. Flexible payment plans are available for eligible students.

Awarding Institution

The Bachelor of Business Administration is awarded by Central Global University (CGU).

CGU is committed to delivering internationally focused higher education through innovative teaching, flexible learning, and industry-relevant programmes that prepare graduates for leadership in the global business environment.

Graduates receive a qualification that reflects the academic standards and quality assurance practices of Central Global University.

Accreditation

Central Global University is committed to maintaining high academic standards through quality assurance and continuous programme enhancement.

The BBA programme is developed in accordance with internationally recognized higher education practices and is designed to provide graduates with knowledge and skills that are relevant to today’s global business environment.

The University continually reviews its programmes to ensure academic excellence, industry relevance, and student success.

Facilitating Hub

Central Global University provides comprehensive student support throughout the learning journey.

Students have access to: